‘We stand behind our products and the Independent Fashion Retailers!’
CORONA, Calif. — April 25, 2017 — LuLaRoe, the fashion brand with comfortable, affordable and stylish clothing that is sold by a national network of Independent Fashion Retailers, today reaffirmed its commitment to the quality and craftsmanship of its products by announcing its Happiness Policy aimed at ensuring that every consumer who purchases a LuLaRoe product is satisfied with their purchase. In addition, LuLaRoe is introducing the Make Good Program, to address customer expectations about previously purchased products.
The Happiness Policy, available at www.lularoe.com/happiness, is a return and exchange policy for purchases that do not meet consumer expectations and is applicable for products purchased on and after April 25, 2017. The Make Good Program entitles consumers to a product replacement, credit, or refund for products containing a defect in materials or workmanship purchased between January 1, 2016 and April 24, 2017 from an authorized Independent Fashion Retailer. The Make Good Program is available for claims made no later than July 31, 2017.
“LuLaRoe’s enormous growth is directly tied to the happiness and satisfaction of the millions of consumers who love and buy LuLaRoe,” said DeAnne Stidham, co-founder and president of LuLaRoe. “We are committed to going above and beyond to ensure consumers are happy and satisfied to the greatest extent practicable. I know that we can’t always make everyone happy, but we sure are going to try our hardest to get there. I know firsthand the importance of generous customer service, and together we are going to work to make things right.”
DeAnne launched LuLaRoe with her husband Mark Stidham to inspire and motivate people to create their own independent business for the opportunity to achieve freedom and personal success. She started selling dresses 25 years ago through living room Pop-Up Boutiques as a single mother raising seven children. Today, DeAnne’s talent and drive to make her dreams a reality are an inspiration for the more than 80,000 Independent Fashion Retailers throughout the United States.
“Some people continue to have questions specifically about the quality of LuLaRoe leggings. We are sorry if we haven’t adequately addressed their concerns. We hope these polices will,” said Mark Stidham, CEO of LuLaRoe. We want everyone to be happy and believe they received a fair value from their LuLaRoe clothing purchase. We take pride in the quality of our clothing and value the happiness of everyone who interacts with LuLaRoe.”
Commitment to Consumer Happiness
LuLaRoe is committed to providing consumers with simple ways to return product purchased on and after April 25, 2017 that do not meet their expectations.
● As part of the Happiness Policy, consumers who are not completely satisfied or happy with their LuLaRoe purchase are able to obtain a full refund, credit or exchange* up to 30 days after their purchase by contacting the Independent Fashion Retailer who sold the product and providing their original purchase receipt.
● If at any time within 90 days of purchase the consumer is not completely satisfied or happy with their purchase, they can contact any participating Independent Fashion Retailer and provide their original purchase receipt to receive a credit or exchange*.
● Additional details are available on LuLaRoe’s website at www.lularoe.com/happiness. Certain restrictions apply.
Ensuring High Quality Products
All LuLaRoe products go through multiple quality assurance checks before they are sold to Independent Fashion Retailers for sale to consumers. The company utilizes a series of efforts that include fabric processes to improve stability, as well as production applications such as a tensionless waistband application, texturized thread to strengthen seams and improve stretch, as well as improved elastic quality.
LuLaRoe is a national fashion brand. LuLaRoe’s comfortable, affordable and stylish clothing is sold by a national network of Independent Fashion Retailers. Founded in 2013 by DeAnne and Mark Stidham in Corona, California, the company’s mission is to bless lives and strengthen families by supporting Independent Fashion Retailers to create freedom and serve others as their own business owners. For more information, including how to find an Independent Retailer or join the movement, visit www.lularoe.com.
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