Goal is to harness the passion and reach of LuLaRoe’s 80,000+ Independent Fashion Retailers to accelerate and strengthen the company’s platform for social selling
CORONA, Calif., Sept. 8, 2017 -- LuLaRoe, one of the fastest growing apparel brands in the U.S., has tapped social media entrepreneur and author of The Social Organism Oliver Luckett as Chief Social Retail Architect. In this role, Luckett will support in the creation of best practices, training, education and new sales channels and tools for Independent Fashion Retailers and help accelerate and more efficiently execute the company’s Social Retail business model. The Social Business retail model has helped LuLaRoe achieve more than $1.3 billion in annual wholesale revenues in just over four years. Luckett will report to Art McCracken, LuLaRoe’s Chief Communications Officer.
Established in 2013, LuLaRoe is redefining the way apparel is sold. LuLaRoe’s comfortable, affordable, stylish clothing is sold through LuLaRoe’s network of more than 80,000 Independent Fashion Retailers in unique, exciting in-person and online pop-up boutiques, creating a personalized shopping experience for consumers across the U.S.
“DeAnne and I started this business with a dream and a commitment,” said Mark Stidham, co-founder and CEO of LuLaRoe, “to bless lives and strengthen families by creating opportunities for Independent Fashion Retailers to build their own small business and have the freedom to create financial independence. LuLaRoe’s success is directly attributed to the individual successes of the Independent Fashion Retailers. As LuLaRoe continues to grow and refine systems and operations to serve the Independent Fashion Retailers while continuing to define and pioneer the Social Retail business model, we are so excited to have Oliver Luckett joining our team. Oliver brings his vast experience and knowledge along with his passion and commitment to helping us use best practices across varied social platforms.”
“When I got the call from my friend, Justin Lyon, LuLaRoe’s Chief Marketing Officer, I was blown away by the company’s phenomenal story,” said Luckett. “As I dug deeper into the culture and the opportunity that LuLaRoe has shared with America, I was moved by the strength of this business. LuLaRoe has a strong set of values, defined by family, economic empowerment and freedom, making people feel beautiful through art, which instantly resonated with me. My team and I plan to share what we have discovered in LuLaRoe with the rest of the world, helping to aid this passionate and successful network of retailers to reach their potential within the social ecosystem.”
ABOUT OLIVER LUCKETT
Luckett is a Graduate Professor at Reykjavik University, teaching social media storytelling. He is the CEO of ReviloPark, based out of Reykjavik, Iceland and Los Angeles, CA, a cultural accelerator. Luckett was co-founder and CEO of theAudience, where he led an international team to capitalize on the exponential growth and influence of social-media networks and deliver a more compelling, authentic experience for both consumers and for major brands and celebrities. He also co-founded DigiSynd, a social media content distribution company that was acquired by the Walt Disney Company.
Outside of the office, Luckett has served as executive producer of Transcendent Man and Sweet Micky for President and was featured in the PBS/ Frontline documentary Generation Like. His first book, The Social Organism, co-authored with Michael Casey, is a best-seller and was published by Hachette in November 2016.
Luckett lives in Seltjarnarnes, Iceland, where he is actively involved in the country's burgeoning art, sustainability, and political scenes as chairman of EFNI, ehf. and chairman of the non-profit, humanistic art and nature foundation, Best Peace Solutions.
LuLaRoe is one of the fastest growing apparel brands in the U.S. Founded in Corona, California in 2013 by working mom DeAnne Stidham and her husband Mark Stidham. LuLaRoe’s comfortable, affordable and stylish clothing is sold by more than 80,000 Independent Fashion Retailers in unique, exciting in-person and online pop-up boutiques. LuLaRoe’s varied styles and patterns make the brand attractive to all types of consumers, whether they’re looking for the perfect style to transition from work to a night out, a way to dress up their every-day leisure look, or are on the hunt for their unicorn leggings. Pieces are designed to mix, match and layer. For more information visit www.lularoe.com.
‘We stand behind our products and the Independent Fashion Retailers!’
CORONA, Calif. — April 25, 2017 — LuLaRoe, the fashion brand with comfortable, affordable and stylish clothing that is sold by a national network of Independent Fashion Retailers, today reaffirmed its commitment to the quality and craftsmanship of its products by announcing its Happiness Policy aimed at ensuring that every consumer who purchases a LuLaRoe product is satisfied with their purchase. In addition, LuLaRoe is introducing the Make Good Program, to address customer expectations about previously purchased products.
The Happiness Policy, available at www.lularoe.com/happiness, is a return and exchange policy for purchases that do not meet consumer expectations and is applicable for products purchased on and after April 25, 2017. The Make Good Program entitles consumers to a product replacement, credit, or refund for products containing a defect in materials or workmanship purchased between January 1, 2016 and April 24, 2017 from an authorized Independent Fashion Retailer. The Make Good Program is available for claims made no later than July 31, 2017.
“LuLaRoe’s enormous growth is directly tied to the happiness and satisfaction of the millions of consumers who love and buy LuLaRoe,” said DeAnne Stidham, co-founder and president of LuLaRoe. “We are committed to going above and beyond to ensure consumers are happy and satisfied to the greatest extent practicable. I know that we can’t always make everyone happy, but we sure are going to try our hardest to get there. I know firsthand the importance of generous customer service, and together we are going to work to make things right.”
DeAnne launched LuLaRoe with her husband Mark Stidham to inspire and motivate people to create their own independent business for the opportunity to achieve freedom and personal success. She started selling dresses 25 years ago through living room Pop-Up Boutiques as a single mother raising seven children. Today, DeAnne’s talent and drive to make her dreams a reality are an inspiration for the more than 80,000 Independent Fashion Retailers throughout the United States.
“Some people continue to have questions specifically about the quality of LuLaRoe leggings. We are sorry if we haven’t adequately addressed their concerns. We hope these polices will,” said Mark Stidham, CEO of LuLaRoe. We want everyone to be happy and believe they received a fair value from their LuLaRoe clothing purchase. We take pride in the quality of our clothing and value the happiness of everyone who interacts with LuLaRoe.”
Commitment to Consumer Happiness
LuLaRoe is committed to providing consumers with simple ways to return product purchased on and after April 25, 2017 that do not meet their expectations.
● As part of the Happiness Policy, consumers who are not completely satisfied or happy with their LuLaRoe purchase are able to obtain a full refund, credit or exchange* up to 30 days after their purchase by contacting the Independent Fashion Retailer who sold the product and providing their original purchase receipt.
● If at any time within 90 days of purchase the consumer is not completely satisfied or happy with their purchase, they can contact any participating Independent Fashion Retailer and provide their original purchase receipt to receive a credit or exchange*.
● Additional details are available on LuLaRoe’s website at www.lularoe.com/happiness. Certain restrictions apply.
Ensuring High Quality Products
All LuLaRoe products go through multiple quality assurance checks before they are sold to Independent Fashion Retailers for sale to consumers. The company utilizes a series of efforts that include fabric processes to improve stability, as well as production applications such as a tensionless waistband application, texturized thread to strengthen seams and improve stretch, as well as improved elastic quality.
LuLaRoe is a national fashion brand. LuLaRoe’s comfortable, affordable and stylish clothing is sold by a national network of Independent Fashion Retailers. Founded in 2013 by DeAnne and Mark Stidham in Corona, California, the company’s mission is to bless lives and strengthen families by supporting Independent Fashion Retailers to create freedom and serve others as their own business owners. For more information, including how to find an Independent Retailer or join the movement, visit www.lularoe.com.
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