With determination and an unquenchable desire to explore the world, seasoned LuLaRoe Retailer, Jess Gitler, shows no sign of stopping. Jess found her motivation and drive may have started with herself and her family—but gradually turned into something much bigger. Seeing the positive impact she was having in her community and those she knew, Jess understood she was no longer doing this business to better her life, but to change the lives of others.

So we reached out to Mrs. Gitler to get her perspective on changing lives. Because it’s one thing to want to see a change, but it’s another to actually be IT.


Can you share a little bit about yourself and where you grew up?

Yeah, so I grew up in Canada. I spent most of my life living in British Columbia and traveling around as much as I could. I am a fly by the seat of my pants kind of girl—just always looking for my next adventure. I went to a wedding in Mexico where I happened to meet my future husband—Zack. So that's kind of where my life story changed, you know? After meeting him, I went back to Canada and he went back to San Diego. We did a long distance thing for a while, until I knew this was the guy I wanted to marry. Once I made that decision, I sold everything I owned and moved to California to be with him.

Not only was I not legally allowed to work here—I didn't have a green card. I had no plan. I didn’t know what the next day really held. You have to understand, this has always been a theme in my life [laughs]; ya know, just always looking for the next adventure in my life and going for it.

So I did it. I moved to San Diego, not knowing a soul, other than Zack. After we were married, I was able to work. I started a photography business, while working part time in a restaurant. And yeah, it all just kind of took off from there [laughs].

Wow. So tell us about your family right now.

So now Zack and I, we have an awesome little girl, Aria. She is four years old. She is a perfect mixture of him and I—spunky, feisty, funny, life of the party. I mean, look at her parents. She's just our little replica. But she is fantastic. We love her.

How long have you been with LuLaRoe?

So I’ve been with LuLaRoe a little over two years now. Two years that went by in the blink of an eye [laughs]. I kid you not. I have a girl who just onboarded today. I called and said, "How did it feel to place that first order? Wasn’t that the biggest rush ever?" She was like, "Oh, my gosh!" And it brought me back to when I onboarded. I remember it clear as day. I remember my boxes showed up. I remember shaking the boxes, and opening them up like it was Christmas morning. It was so crazy [laughs].


Why did you start LuLaRoe?

In the beginning, it was for myself and my family. But after being in this business for a while, I realized it's not just a business about clothing. But it's more about a community of helping other women, and building these friendships. It's insane. The clothes are just the vessel to do that. Yeah, I sell the clothes, and they're beautiful. But I'm also a leader, and a coach to my team. And now I'm teaching my daughter everything I’m doing.

My WHY is my daughter. She sees me doing this. She watches me. I always want her to know she's strong and powerful; that anything she puts her mind to, she can do. And the only way for her to learn that, is to see it by example. So if I can teach her all these wonderful things by just living my life, well, that means everything to me. And she does—she watches me and learns. She is picking up on things I say and do. It warms my heart beyond anything. It's crazy.

What events in your life have shaped you the most? And what did you learn from them?

I mean, there are so many. But after my daughter was born, I wanted to be home with her and I really wanted to give back somehow. I love helping people, and serving people. I knew LuLaRoe could do that for me. I also knew if it was going to work like I’d imagined, I’d have to fully commit to this new business. That leap of faith was the scariest part for me because the other jobs I’ve had were constants. Constant work, constant paychecks. But with LuLaRoe, you are your own boss. Making those “constants” in my life was all up to me. That was the BIGGEST leap of faith for me—to fully make that transition [laughs]. But honestly, it’s been one of the best things I've ever done in my life, so far [laughs].

So is there one memory you have from working your business that really stands out to you—one of your best memories?

There are so many to share. But the one that stands out in my mind is from a regular customer of mine. She sent me a message a while ago, and I cried my eyes out when I read it. She had lost her husband after she had joined our shopping group. She shared with me how she had bought from us in the past, and how she loves us so much; and at the time she lost her husband, we were, like—her comfort blanket. When she was really sad, and down and out, we were always LIVE in the evenings. She would just come hang out, talk, chat, and be in the Facebook Live community. It just really saved her from a lot of depression, and a lot of sad thoughts. It took her mind off things. She told us how much she appreciated us in this time of her life. I was so surprised because all of this was happening and we didn't even know.

I thought, if that’s happening with someone who's willing to share, I wonder how many other other people is it happening to that just aren’t open.

So on days when I'm having a bad day, or I'm sad, or I don't really feel like going LIVE—I think of my community and those who rely on me. Ya know?

I am so grateful she was willing to share that experience with me. It’s these little things. They often come when you're having a hard moment and you’re questioning yourself. I remember I wasn't having the best day when I got her message. And of course, whenever that happens, it's just the universe saying, “I got you.” I love when stuff like that happens [laughs].


What advice would you give yourself when you were first starting out as a LuLaRoe Retailer?

I would tell myself not to have so much doubt in myself. And just learn from your failure and move forward. Do it and if it doesn’t work out, great! Learn from it and keep going. Don't look back. There's going to be a lot of things that'll work out. You just have to have faith in yourself and what you're doing. You are so much stronger and smarter than you think you are.

I’d also tell myself to be more organized [laughs]. I still tell myself that every day [laughs]. I'm working on that. I think that’s going to be a lifetime thing for me [laughs]. You have to have the strength to push yourself forward because that's the only way you're going to get what you want out of life.

So in closing, what are your goals and dreams for the future, and how does LuLaRoe play a role in that?

Well, we love to travel, and LuLaRoe plays a huge role in that. Between traveling for convention, leaderships, and going on the Cruise—those things fill my cup up so much, and make me so happy. We want to get back to doing big trips with our family, like Zack and I used to do before Aria was born. We are trying actually, right now, to plan a trip to go to Ireland for two weeks. That's because of LuLaRoe. I can still run my business while I'm away, as long as there's internet [laughs]. I see tons of travel in our future, tons of clothes, and tons of fun. I see new friendships, meeting new people, and seeing new places in the world. Without LuLaRoe, it probably couldn't have happened quite like this, that's for darn sure [laughs].


Who is your hero and why?

My husband! He is selfless—always working hard, no matter the situation, to make things better for the ones he loves. I truly look up to him daily and admire his strength and courage!

What 3 words do you feel describe you the best?

Loving. Spontaneous. And truthful

What has been inspiring you lately?

Other LuLaRoe Retailers. I love watching and learning from others who love this business as much as I do!

What are you reading right now?

Cook books and emails! Lol

What makes you the most happy?

Traveling and being with my family and friends!

What shows are you watching on Netflix?

What’s Netflix? Just kidding. I only watch kids shows, like Daniel Tiger. It’s kinda my thing right now.

If you could be an animal, what animal would you be and why?

An eagle. I would love to see what it’s like to fly high in the sky and see the world from that point of view.

What is your favorite candy bar?

Oh Henry! Or a Big Turk, but you can only get that in Canada!

What keeps you up at night?

My child! Kidding…thinking of ways to improve and grow.

What do you do to fill your cup?

Massage! I love to get a good massage!

What is your personal philosophy in life?

Be true to yourself and others and all will fall into place; and everything happens for a reason!

If you could make one change that would have the most long-lasting impact on your life, what would it be?

Always keep a positive mindset. It is so easy to slip out of it, but when you think positively, it truly changes all things in your life!

Without thinking too hard, what are 5 things you can’t live without?

Pictures, candy, my family, my phone, and I know it’s sad, but a toothbrush!

What musician, band, or album are you listening to the most right now?

Justin Timberlake, Leon Bridges, and always some Fleetwood Mac.

What do you do for fun? Hobbies? Family activities?

I love to golf and travel! Also, going for a good walk by the ocean can change anyone's mood in a hot second!

What one piece of advice would you like to leave with the readers?

Believe in yourself. It can be hard, but you and only you have all the power and strength to do anything and everything you want!