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I believe in you… There are perhaps no more empowering words in the English language, yet how often do we hear those words? DeAnne Stidham heard them, and at a crucial time in her life. She was a single mother raising seven children and trying to balance time at work and at home. She was desperate to find a way to be at home and be working.
DeAnne met a pair of dress wholesalers and was inspired to start a company that liquidated end of season dresses through pop-up boutiques. The wholesalers heard her pitch and saw in DeAnne the talent and drive to make her dreams a reality. They believed in her. The Dress Party was born out of DeAnne's desire to be at home with her children and the faith that others showed in her.
You can do it… Prior to The Dress Party DeAnne had found success in network-based marketing. It was during this time that she learned an important lesson; if you want to be someone who gets things done, act like you already are. This self-empowering idea crystallized in her mind and directly led to her success with The Dress Party.
DeAnne had long dreamed of one day creating her own clothing line. As she worked and learned, DeAnne knew how it felt to have someone believe in her and what’s more, she believed that she could do it because she believed in herself.
DeAnne came to believe that if you want someone else to be successful, treat him or her as if they are, and they will become that person. This idea, known as the Pygmalion Effect which was dramatized in the movie My Fair Lady, helped lead to the creation of LuLaRoe.
I believe in you and you can do it are the basic principles guiding LuLaRoe today. The ethos of the company was borne out of DeAnne’s desire to share her experiences and to provide others a foundation for personal success.
LuLaRoe exists to give women comfortable, simple, stylish clothing and to afford its consultants the freedom to set their own pace and schedule, and the time to spend with those closest to them, the very things DeAnne had once desired for herself.
Introducing the LuLaRoe online retail shop! These special fabrics have been hand chosen and selected exclusively for you - our online client! These prints, fabrics and styles are ONLY found in the online shop! Here you will find Maxi skirts, Pencil skirts, A-Line skirts and our signature dresses, including the Amelia dress, Julia dress and Nicole dress. Be sure to visit often as the shop is updated regularly with new fabrics and styles that your closet and body will thank you for! If you attend one of our LuLaRoe Pop-Up Boutiques, there will be even more amazing product to choose from! PLEASE NOTE our sizing is very generous, and tends to run 1-2 sizes big, so be sure and note the sizing when checking out! We hope you love your LuLaRoe online retail experience.
LuLaRoe Blog will feature a variety of topics such as, new fabrics & styles, "How that was worn" , featured LuLaRoe Consultants, Contests, basically you will want to add LuLaRoe Blog to your reader. Below are the most recent posts. Click-a-way!
The Launch Party
Putting on a shirt.
Follow us on Instagram: @lularoe. We are constantly posting how ladies are wearing LuLaRoe Skirts & Dresses, new fabrics & styles, and contests/give-aways.